The neuroscience of building things people can't put down — real brain science, hand-drawn, decoded into the 0→1 product decisions builders actually make. By a PM who reads the research and ships.
Every essay, wired to the pillar it belongs to. Hover a dot to see the piece, click to read — or click a hub to filter the whole pillar. The amber star is where to start.
A working theory in your inbox each week — building, the brain, growth, and the science most people missed. Worked out in public.
The other half of my head — pure curiosity, no product angle. Science I fall into just because it's fascinating.
I'm Shreyansh — a product manager who takes consumer & AI products from 0→1 (currently Senior PM at Cinequest and its creator platform, Creatics). I'm endlessly curious about why things work — products, growth, and especially the brain.